The New Media Advocacy Project (aka N-MAP) combines legal expertise with cutting-edge communication tools to strengthen human rights and social justice work. They help advocates throughout the world tell their stories in more compelling and powerful ways—to tip the balance in the toughest cases and campaigns.
N-MAP came to Radish with a need for a new brand identity and website designs that would help them stand out as an organization that pushes the boundaries of new media to advance human rights. Because of this, they sought to establish branding that would encompass the legal, human rights, and media aspects of their work, while also connecting them to a wider range of their target audience, global advocates.
For the website, they wanted it to express all they have to offer and their notable impact in a concise, compelling way, with an evergreen freshness and the ability to feature their extensive project portfolio. One of the main challenges was to strike a balance – for the brand and site to not come across as an ad agency or production company, but at the same time stand out from competitors.
We crafted responsive website designs with a contemporary feel, but that could also adapt to changes and growth for years to come.
For the transformation, we created an impactful, colorful and modern brand identity that engages visitors and reflects N-MAP’s mission and vision as an organization. Our team strived to capture the spirit of their audiences, developing personas that were key to telling N-MAP’s story. The new logo also functions as a standalone logo mark, a priority of the client. Further, the color and font palettes are bold, reminiscent of the hardworking,
We crafted responsive website designs with a contemporary feel, but that could also adapt to changes and growth for years to come. The website clearly showcases their portfolio of work and services in a captivating, user-friendly way. At this time the brand has been implemented throughout their social media accounts and their website.